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Barefoot takes off

It’s the new year and with it comes the inevitable press and magazine coverage focused on helping advise people who want to shape up and jog off the “festive excess”. Refreshingly though there has been increasing coverage in the UK press on the phenemenon of barefoot running. Off the back of the success of Chris McDougalls’s book Born to Run and press on Vibram Fivefingers and Vivo Barefoot shoes, maybe there is hope that this formerly niche practice (we’ve been teaching it at Wildfitness for over 3 years and I think people thought we were mad to start with!) will soon become mainstream.

Read this article in the Evening Standard on 16th Dec, ‘Ditch your trainers and run barefoot’ about Galahad Clarke, founder of Vivo Barefoot shoes.

Ben Fogle discusses barefoot running in the Telegraph on Jan 4th, ‘Barefoot running: Joggers race to put their foot in it’, where he mentions the former boxer Jackson Williams who is preparing to be the first man to run across Australia barefoot.

Then on 12th Jan the Telegraph ran an article by Chris McDougall entitled ‘Why expensive trainers could be worse than useless’.

Roll on the barefoot revolution!

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